Inovasi packaging dan varian rasa terhadap kue sus di daerah Pangkemiri kecamatan Tulangan kabupaten Sidoarjo

Abstract

MSMEs in Indonesia are currently developing very rapidly. The business in the food industry that is in demand is the cake food industry. The development of the times is quite rapid so that many businesses have emerged in the cake food industry that sell various kinds of dry eclairs. Dry eclairs are a type of soft and dry cake which can be filled with various flavors. And this food is liked by many people because of its savory texture which makes everyone addicted, especially when it is covered in chocolate flavor. This dry milk is usually found in various cake shops or local agents to be sold as snacks for certain events such as guests, celebrations or holidays. One of them is ADIA RASA DRY SUS Cake UMKM. These MSMEs provide employment opportunities for the local community and also have a creative nature that can generate new ideas. This research aims to add flavor variants and change the packaging for ADIA RASA DRY SUS Cake MSMEs. This data collection technique is through interviews using a qualitative descriptive approach method. This research was located in Pangkemiri village Rt.04 Rw.01, Tulangan, Sidoarjo.